EcoTracker supports you to reduce your personal environmental impact by providing a high level assessment and specific actions to take.
To maintain simplicity, improve usability, and keep the focus of the community on the most impactful actions, EcoTracker is specifically designed to be focused and relatively generic.
EcoTracker is designed to represent the environmental impact of a typical person in the UK and guide users to take the typical most impactful actions to minimise their environmental impact. EcoTracker’s method is grounded in current scientific knowledge, but is primarily designed to promote social action.
We believe the 12 EcoTracker Top Actions are relatively universal for the majority of people in wealthier countries such as those in Europe and North America, even if the absolute size of a person’s environmental impact may differ. Many Top Actions also apply to people from less wealthy countries. Generally, less wealthy people use less resources and have lower environmental impact. The poorest in society can get some insight from EcoTracker into low cost actions they can take, but the tool is primarily aimed at middle income and wealthier people who typically have a much larger environmental impact due to the extra resources they consume.
Coming soon – further exciting enhancements!
EcoTracker was created by EcoTracker CIC.
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